Named ‘Beton Brute’, a play on the French phrase describing roughly-finished architectural concrete, our design for four contemporary rugs digitally abstracted a series of photographs of concrete surfaces in the city. The Bijl Architecture team interpreted concrete as being an often unloved and much maligned ‘urban rug’, that is monolithic, unrelenting and silent, and yet also organic, malleable, and responsive.

Using scale and colour as playful design strategies, these rug designs celebrate the infinitely varied character of concrete’s textures and surfaces in the urbanscape. The designs were envisaged to utilise a range of wools and textures to provide the rug surfaces with a unique three-dimensional experience. 

'Breton Brute' is a series of four contemporary rug designs suitable for residential and commercial interiors designed as part of the Designer Rugs 2012 Evolve Award.